User Acquisition
Growth Funnel & CAC Assumptions
Here's a modeled funnel based on comparable fintech apps:
Paid Ad Impressions
1,000,000
—
Clicks
3%
—
Signups
30,000
$1.00
Wallet Connects
60%
18,000
League Entrants (Paid)
40%
7,200
Cost to Acquire Paying User (CAC): ~$4.17 Estimated ARPU: $8–12/month from entry fees → Payback period = <1 month for majority of users
CAC vs. LTV Overview
CAC (Cost/User)
$4.17
ARPU (Monthly)
$8.00–$12.00
Churn (Est.)
30% monthly
Avg. User Lifetime
3–4 months
LTV (Conservative)
$24–$48
LTV / CAC Ratio: 5.7x – 11.5x ✅
Pilot League Partners
Rebellion will launch private pilot leagues with trusted crypto-native communities:
DeFi Degens DAO (10k+ active traders, Discord/Telegram)
The Fantasy Cartel (DFS fans turned financial gamers)
Solana Gamer Guild (web3-native user base for UX feedback)
These design partners will test scoring, UX, and payout flows before open beta.
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