# User Acquisition

**Growth Funnel & CAC Assumptions**

Here's a modeled funnel based on comparable fintech apps:

| Funnel Stage           | Conversion Rate | Monthly Cost/User |
| ---------------------- | --------------- | ----------------- |
| Paid Ad Impressions    | 1,000,000       | —                 |
| Clicks                 | 3%              | —                 |
| Signups                | 30,000          | $1.00             |
| Wallet Connects        | 60%             | 18,000            |
| League Entrants (Paid) | 40%             | 7,200             |

**Cost to Acquire Paying User (CAC):** \~$4.17\
**Estimated ARPU:** $8–12/month from entry fees\
→ Payback period = **<1 month** for majority of users

**CAC vs. LTV Overview**

| Metric             | Value        |
| ------------------ | ------------ |
| CAC (Cost/User)    | $4.17        |
| ARPU (Monthly)     | $8.00–$12.00 |
| Churn (Est.)       | 30% monthly  |
| Avg. User Lifetime | 3–4 months   |
| LTV (Conservative) | $24–$48      |

**LTV / CAC Ratio:** 5.7x – 11.5x ✅

**Pilot League Partners**

Rebellion will launch private pilot leagues with trusted crypto-native communities:

* **DeFi Degens DAO** (10k+ active traders, Discord/Telegram)
* **The Fantasy Cartel** (DFS fans turned financial gamers)
* **Solana Gamer Guild** (web3-native user base for UX feedback)

These design partners will test scoring, UX, and payout flows before open beta.


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