# Trading Platforms

Retail investing has exploded post-2020, with platforms like **Robinhood, eToro**, and **Binance** onboarding millions. Global digital trading market is projected to surpass **$12 trillion by 2028**.

**Key Traits:**

* Gives users access to assets like stocks, crypto, and ETFs.
* Lower barrier to entry than ever before.
* Heavy gamification (e.g., confetti, badges), but **significant money at risk**.

**Limitations:**

* High financial risk for unskilled users.
* Information asymmetry and market manipulation.
* Often rewards **insider access** or **technical expertise**.
* Emotional investing leads to poor outcomes.


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