Trading Platforms

Retail investing has exploded post-2020, with platforms like Robinhood, eToro, and Binance onboarding millions. Global digital trading market is projected to surpass $12 trillion by 2028.

Key Traits:

• Gives users access to assets like stocks, crypto, and ETFs.

• Lower barrier to entry than ever before.

• Heavy gamification (e.g., confetti, badges), but significant money at risk.

Limitations:

• High financial risk for unskilled users.

• Information asymmetry and market manipulation.

• Often rewards insider access or technical expertise.

• Emotional investing leads to poor outcomes.