Go-To-Market Strategy
Rebellion’s GTM strategy is designed to drive user acquisition, retention, and token utility through a five-phase funnel: Acquisition, Activation, Engagement, Conversion, and Virality. Each phase supports a seamless journey from first exposure to long-term value alignment with the REBEL ecosystem.
1️⃣ Acquisition: Get Users to Visit the Platform
KOLs & Influencers
Run creator-branded leagues with shareable leaderboards and prize hooks
Crypto Twitter/X
Memes, mock teams, “beat the influencer” challenges
Launchpads & Protocols
Crossover leagues like “ETH vs SOL” or “LayerZero Battle”
Fantasy Sports Fans
Target Reddit/Facebook fantasy sports communities with “Finance-as-Fantasy” ads
Airdrop Campaigns
Preseason XP leaderboard → REBEL rewards → whitelist eligibility
Telegram Quests
Tasks like “Join, create team, score 100 pts” to earn XP or token bounties
2️⃣ Activation: Get Them to Play One Game
First Game Free
No entry fee. Instant XP or reward for completion
Dynamic Winnings Display
Show projected rewards as users draft their portfolio
Streak Bonus
3-day play streak = loot box or XP bonus
Expert Pick Templates
One-click prefilled team based on leaderboard winners (low friction)
3️⃣ Engagement: Get Them to Return Weekly
XP System & Levels
Unlock league tiers, avatars, and cosmetic perks through play
Live Leaderboards
Real-time rank tracking creates FOMO and drives session return
Weekly Quests
Missions like “Use REBEL”, “Finish in top 50%”, “Play 3 leagues”
Event Leagues
Special formats: “Market Mayhem Week”, “Bitcoin Halving”, “Earnings Season”
Notifications
Alerts like “Your team is climbing 🚀” or “2 hours left to finish strong ⏳”
4️⃣ Conversion: Get Them to Pay or Stake
REBEL Token Discounts
10–15% fee discount when entering leagues with REBEL
NFT Skins & Perks
Visual upgrades, trophies, and exclusive REBEL-only loot boxes
Premium League Access
Token-gated leagues or whitelist-only events
Private League Hosting
Pay in REBEL to launch branded or community-based custom leagues
5️⃣ Virality: Get Them to Refer & Share
Brag Cards
Shareable “My Team vs Top Team” cards to show off performance
Referral Code Bonus
Referrer and friend earn REBEL or XP rewards
Leaderboard Spotlight
Weekly shareables like “#7 out of 8,200 players this week”
Creator League Tools
Influencers run branded leagues with vanity URLs and custom prizes
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